VividCortex's Leadership Team


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Baron Schwartz

CEO and Founder

Baron is a widely-recognized expert on database internals, web performance, and large-scale application development. His best-selling technical books and open-source software are used by tens of thousands of engineers every day. Before founding VividCortex, Baron was an executive at Percona. He has a degree in Computer Science.




Taylor Roberts

Vice President of Finance & Operations

Taylor has over 14 years of experience within operational and corporate Finance at companies within the technology, big data, and real estate industries. Prior to joining VividCortex, Taylor led FP&A teams responsible for supporting organizations between 100 and 1,500 employees across Sales, Marketing, Development, Product Management, IT, and Operations. He has extensive buy- and sell-side M&A experience, playing key roles in AddThis’ sale to Oracle as well as QuadraMed’s sale of its Quantim business unit to Nuance Communications. Taylor attended the University of Richmond, graduating with a Bachelor of Science Degree in Finance and lives in Arlington, VA with his wife and son.


Steven Close

Director of Information Security

Steve's expertise in information security ensures that VividCortex's organizational policy, risk management, security awareness, identity management, disaster recovery, and other areas of risk and security comply to the highest standards. Prior to VividCortex, Steve led security departments at, Avalon Health Care, and W.J. Bradley Mortgage.




Nathaniel Matthews

Director of Inside Sales

Nathaniel brings over 10 years of sales experience to VividCortex.  He joined the company in 2014 and is currently leading the worldwide sales organization.  Prior to VividCortex, he served as an account manager at Apex Systems.  Nathaniel holds a BA from the University of Virginia.



Backed By Visionaries

VividCortex's investors are the who's who of high tech ventures, both locally and worldwide. They invested in VividCortex because they understand the market and the need, and they believe in the team. Our investors bring not only funding, but access to a wealth of expertise, resources, and help that truly makes a difference to us. Our investors are also actively involved and contribute materially to our success.


Jaffray Woodriff

Jaffray is one of Central Virginia's most active and successful early-stage investors. His commitment to growing the entrepreneurial ecosystem in Charlottesville and the surrounding areas has made a huge difference for VividCortex. Jaffray is one of our earliest investors, leading our angel and Series Seed rounds, as well as participating heavily in our Series A. Jaffray himself is an undisputed technical genius, whose many accomplishments include leading the Netflix Challenge and founding QIM, one of the world's most successful hedge funds.


Osage Venture Partners

Osage Venture Partners (OVP) invests in early stage, business-to-business (B2B) software companies headquartered on the East Coast from its offices just outside of Philadelphia, PA. With over $150M under management, OVP seeks to invest in determined and creative entrepreneurs and provide them with the assistance required to build high growth businesses.


New Enterprise Associates

NEA is easily one of the world's most successful and prestigious venture capital firms, and our partner Harry Weller is a legend in SaaS and enterprise infrastructure software (MongoDB, ElasticSearch, Vertica, ScienceLogic, ThreatQuotient, etc). He's been on the Forbes Midas List nine times. Harry led our Series A funding in 2016. Sadly, Harry died in late 2016. You can read Baron's remembrance on his personal blog.

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Battery Ventures

Battery Ventures is a global, technology-focused investment firm pursuing the most promising companies and ideas. Founded in 1983, they have offices in Boston, Silicon Valley and Israel. Battery Ventures invested in our Seed and Series A funding. Our partners at Battery are Alex Benik (AppDynamics, Interana, and others) and Neeraj Agrawal (six-time Midas Listed, noted for SaaS successes).


Center for Innovative Technology

The CIT GAP Fund is a Virginia-based early-stage investment fund. CIT GAP Funds invests in companies with a high potential for achieving rapid growth and generating significant economic return for entrepreneurs, co-investors and the Commonwealth of Virginia. Our partner at CIT is Jennifer O'Daniel.


Local and Silicon Valley Angels

In addition to the high-profile names above, we're backed by a cadre of the smartest under-the-radar investors and advisors, including the founders and backers of other Charlottesville success stories, founders of high-tech companies that exited for billions of dollars, and eminent performance and monitoring experts.

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