Baron Schwartz's recent article on DZone, "How Online Florists Can Show Their Databases Some Love Before Valentine's Day," helped flower sellers across the country prepare for one of their biggest shopping events of the year. Like other retail industries, florists need their online systems to maintain high-performance through heavy traffic periods, so outages or slow systems don't interrupt shoppers' activities. This requires advanced preparation for the database. Capacity planning, code slushes, and being able to expect the unexpected are all key.
Valentine's Day 2017 has come and gone, but the tips outlined in the article apply to any retailer or ecommerce company planning to maximize database and system performance when it matters most: during periods of heavy, seasonal traffic, when customers can be expected to show up en masse, eager to buy products... and to put a heavy load on the database.