Speed matters. That’s why you’re willing to pay a dollar more for milk at the convenience store — it’s quicker than waiting in line at the supermarket. And that’s why you will lose business if your database slows down the customer experience.
This is especially true of e-commerce websites. Forty percent of people won’t wait more than three seconds for a mobile shopping site to load. Amazon estimates it would lose $1.6 billion a year if its web pages took one second longer to load. If consumers won’t wait one second for Amazon, they won’t wait for your database to come back online.
And that’s just the direct bottom-line impact. Poor database performance has other negative effects, but you can follow steps to avoid these problems.