Baron Schwartz

CEO and Founder

Baron is a widely-recognized expert on database internals, web performance, and large-scale application development. His best-selling technical books and open-source software are used by tens of thousands of engineers every day. Before founding VividCortex, Baron was an executive at Percona. He has a degree in Computer Science.


Jon Bierman

Executive VP of Sales

Jon is a serial sales executive and strategic leader with a multi-decade track record of building businesses and leading top performing sales teams. Prior to VividCortex, Jon held executive sales leadership roles at high-growth startups including AnyPresence, Infoblox, Netcordia, and many others. Jon holds undergraduate and graduate degrees from Duke and Cornell.


Ryan Dunagan

Vice President of Marketing

Ryan is a senior digital marketing and strategy leader who has led marketing at a series of high-growth venture-funded technology startups, including Workfront, ProofHQ, BenefitMall, and Boundless Network. Ryan brings deep expertise in demand generation, marketing operations, and sales enablement.


Kelsey Uebelhor

Director of Product Marketing

Kelsey is an expert in product marketing and sales enablement. Prior to VividCortex, she held leadership roles at fast-growing startups including ProofHQ, Salesforce, and ExactTarget, where she created high-ROI, scalable, sustainable marketing campaigns that enabled large sales teams and drove sustained growth and demand.

Backed By Visionaries

VividCortex's investors are the who's who of high tech ventures, both locally and worldwide. They invested in VividCortex because they understand the market and the need, and they believe in the team. Our investors bring not only funding, but access to a wealth of expertise, resources, and help that truly makes a difference to us. Our investors are also actively involved and contribute materially to our success.

Jaffray Woodriff

Jaffray is one of Central Virginia's most active and successful early-stage investors. His commitment to growing the entrepreneurial ecosystem in Charlottesville and the surrounding areas has made a huge difference for VividCortex. Jaffray is one of our earliest investors, leading our angel and Series Seed rounds, as well as participating heavily in our Series A. Jaffray himself is an undisputed technical genius, whose many accomplishments include leading the Netflix Challenge and founding QIM, one of the world's most successful hedge funds.

Battery Ventures

Battery Ventures is a global, technology-focused investment firm pursuing the most promising companies and ideas. Founded in 1983, they have offices in Boston, Silicon Valley and Israel. Battery Ventures invested in our Seed and Series A funding. Our partners at Battery are Alex Benik (AppDynamics, Interana, and others) and Neeraj Agrawal (six-time Midas Listed, noted for SaaS successes). We have an active advisory relationship with Adrian Cockcroft, legendary systems performance expert and former cloud leader at Netflix.

New Enterprise Associates

NEA is easily one of the world's most successful and prestigious venture capital firms, and our partner Harry Weller is a living legend in SaaS and enterprise infrastructure software (MongoDB, ElasticSearch, Vertica, ScienceLogic, ThreatQuotient, etc). He's been on the Forbes Midas List nine times. Harry led our Series A funding in 2016.

Center for Innovative Technology

The CIT GAP Fund is a Virginia-based early-stage investment fund. CIT GAP Funds invests in companies with a high potential for achieving rapid growth and generating significant economic return for entrepreneurs, co-investors and the Commonwealth of Virginia. Our partner at CIT is Jennifer O'Daniel.

Local and Silicon Valley Angels

In addition to the high-profile names above, we're backed by a cadre of the smartest under-the-radar investors and advisors, including the founders and backers of other Charlottesville success stories, founders of high-tech companies that exited for billions of dollars, and eminent performance and monitoring experts.